{"created":"2023-05-15T11:01:59.308280+00:00","id":733,"links":{},"metadata":{"_buckets":{"deposit":"1f13b701-59d0-4cdb-a6c3-f4542917d79a"},"_deposit":{"created_by":3,"id":"733","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"733"},"status":"published"},"_oai":{"id":"oai:shohoku.repo.nii.ac.jp:00000733","sets":["121:116"]},"author_link":["1849","1848"],"item_2_biblio_info_12":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2011-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"32","bibliographicPageEnd":"167","bibliographicPageStart":"155","bibliographic_titles":[{}]}]},"item_2_description_10":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"「ながら」が当然になったことから、TVCM におけるBGM は消費者にとって映像よりも重要な情報伝達およびコミュニケーション手段になったと考えられる。音楽はムード作りや感情に大きく影響を与え記憶に残りやすくなる。つまり、日本人の好む音楽的特徴を明らかにすることで、記憶に残りTVCM の内容や印象を消費者へ訴求しやすくなるといえる。 海外文献レビューを行うと、英語は強弱アクセントであることや音符に言葉をのせやすいことから音楽的要素のみで実証研究を行っている。しかし、日本語は高低アクセントや1 語1 音といった違いがあるため、本稿では音楽的特徴および日本語的特徴を併せて実証研究を行った。","subitem_description_type":"Other"}]},"item_2_description_11":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"Nagara is quite usual with Japanese. BGM on TVCM replaces video images as means of information devices that companies influence on communications with consumer. Mostly musics produce moods and have some effects on our feelings, so it influences on our memories easily. Therefore this study intakes and verificates the characteristics of musics and Japanese, and we find the characteristics that Japanese like.","subitem_description_type":"Other"}]},"item_2_description_15":{"attribute_name":"表示順","attribute_value_mlt":[{"subitem_description":"9","subitem_description_type":"Other"}]},"item_2_description_16":{"attribute_name":"アクセション番号","attribute_value_mlt":[{"subitem_description":"KJ00007972699","subitem_description_type":"Other"}]},"item_2_source_id_1":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AN00116727","subitem_source_identifier_type":"NCID"}]},"item_2_text_6":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"湘北短期大学総合ビジネス学科"}]},"item_2_title_3":{"attribute_name":"論文名よみ","attribute_value_mlt":[{"subitem_title":"TVCM ニ オケル BGM ノ トクチョウ ニ カンスル イチコウサツ : CMソング オヨビ タイアップ キョク ノ ジッショウ ケンキュウ"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"越川, 靖子"},{"creatorName":"コシカワ, ヤスコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"KOSHIKAWA, Yasuko","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-11-08"}],"displaytype":"detail","filename":"KJ00007972699.pdf","filesize":[{"value":"600.6 kB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KJ00007972699.pdf","url":"https://shohoku.repo.nii.ac.jp/record/733/files/KJ00007972699.pdf"},"version_id":"656a0edc-9068-4077-8b42-0d437be0f1c8"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"BGM","subitem_subject_scheme":"Other"},{"subitem_subject":"民謡","subitem_subject_scheme":"Other"},{"subitem_subject":"テンポ","subitem_subject_scheme":"Other"},{"subitem_subject":"メロディ","subitem_subject_scheme":"Other"},{"subitem_subject":"日本語","subitem_subject_scheme":"Other"},{"subitem_subject":"BGM /folk song","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"tempo","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"melody","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"Japanese","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"TVCM におけるBGM の特徴に関する一考察 - CM ソングおよびタイアップ曲の実証研究 -","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"TVCM におけるBGM の特徴に関する一考察 - CM ソングおよびタイアップ曲の実証研究 -"},{"subitem_title":"A Study on the Characteristics of BGM : Quantitative Analysis on CM Songs and Tie-up Songs","subitem_title_language":"en"}]},"item_type_id":"2","owner":"3","path":["116"],"pubdate":{"attribute_name":"公開日","attribute_value":"2016-11-08"},"publish_date":"2016-11-08","publish_status":"0","recid":"733","relation_version_is_last":true,"title":["TVCM におけるBGM の特徴に関する一考察 - CM ソングおよびタイアップ曲の実証研究 -"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-05-15T11:19:19.520777+00:00"}