{"created":"2023-05-15T11:01:59.960857+00:00","id":748,"links":{},"metadata":{"_buckets":{"deposit":"d29ad3fa-e4ca-41ee-a3a3-1218b9ae729a"},"_deposit":{"created_by":3,"id":"748","owners":[3],"pid":{"revision_id":0,"type":"depid","value":"748"},"status":"published"},"_oai":{"id":"oai:shohoku.repo.nii.ac.jp:00000748","sets":["121:117"]},"author_link":["1884","1885"],"item_2_biblio_info_12":{"attribute_name":"書誌情報","attribute_value_mlt":[{"bibliographicIssueDates":{"bibliographicIssueDate":"2012-03-31","bibliographicIssueDateType":"Issued"},"bibliographicIssueNumber":"33","bibliographicPageEnd":"146","bibliographicPageStart":"125","bibliographic_titles":[{}]}]},"item_2_description_10":{"attribute_name":"抄録(日)","attribute_value_mlt":[{"subitem_description":"広告記憶の重要性は長く言われ続け、研究者だけでなく実務者にとっても大きな関心ごとである。脳というブラックボックスが関係しているため、マーケティングだけでなく幅広く様々な分野で研究が行われ、それをまた他分野が取り入れるということを繰り返して発展してきている。しかし、学際的であるがゆえに雑多な研究となっており、かつ、分野内での流行り廃りに伴って、中途半端なままで終わっているものもある。本研究は欧米の記憶研究をレビューし、研究の系譜や用語の整理を行うことを目的とする。","subitem_description_type":"Other"}]},"item_2_description_11":{"attribute_name":"抄録(英)","attribute_value_mlt":[{"subitem_description":"On the effects of Advertising, it's said that memory is so important thing. For that, many researchers of various areas and persons with a head for business take a great interest in it. Because we don't understand the memory system well, they only repeat the similar experiments in various fields, and it develops gradually.Interdisciplinary study is mainstream in this field, the vogue is intense, so there are many things which are over halfway. The purpose of this study is to rearrange the current of advertising memory studies and technical terms.","subitem_description_type":"Other"}]},"item_2_description_15":{"attribute_name":"表示順","attribute_value_mlt":[{"subitem_description":"8","subitem_description_type":"Other"}]},"item_2_description_16":{"attribute_name":"アクセション番号","attribute_value_mlt":[{"subitem_description":"KJ00008624979","subitem_description_type":"Other"}]},"item_2_source_id_1":{"attribute_name":"雑誌書誌ID","attribute_value_mlt":[{"subitem_source_identifier":"AN00116727","subitem_source_identifier_type":"NCID"}]},"item_2_text_6":{"attribute_name":"著者所属(日)","attribute_value_mlt":[{"subitem_text_value":"湘北短期大学総合ビジネス学科"}]},"item_2_title_3":{"attribute_name":"論文名よみ","attribute_value_mlt":[{"subitem_title":"オウベイ ニ オケル コウコク キオク ケンキュウ ノ ケイフ - ケンキュウ ノ テンカイ ト ガクサイ ケンキュウ ノ セイリ -"}]},"item_creator":{"attribute_name":"著者","attribute_type":"creator","attribute_value_mlt":[{"creatorNames":[{"creatorName":"越川, 靖子"},{"creatorName":"コシカワ, ヤスコ","creatorNameLang":"ja-Kana"}],"nameIdentifiers":[{}]},{"creatorNames":[{"creatorName":"Koshikawa, Yasuko","creatorNameLang":"en"}],"nameIdentifiers":[{}]}]},"item_files":{"attribute_name":"ファイル情報","attribute_type":"file","attribute_value_mlt":[{"accessrole":"open_date","date":[{"dateType":"Available","dateValue":"2016-11-08"}],"displaytype":"detail","filename":"KJ00008624979.pdf","filesize":[{"value":"1.7 MB"}],"format":"application/pdf","licensetype":"license_note","mimetype":"application/pdf","url":{"label":"KJ00008624979.pdf","url":"https://shohoku.repo.nii.ac.jp/record/748/files/KJ00008624979.pdf"},"version_id":"22bd16dc-001e-4ba7-b411-62c3ce05d4cf"}]},"item_keyword":{"attribute_name":"キーワード","attribute_value_mlt":[{"subitem_subject":"記憶","subitem_subject_scheme":"Other"},{"subitem_subject":"印刷広告","subitem_subject_scheme":"Other"},{"subitem_subject":"ラジオ広告","subitem_subject_scheme":"Other"},{"subitem_subject":"TVCM","subitem_subject_scheme":"Other"},{"subitem_subject":"デュアル・コーディング理論","subitem_subject_scheme":"Other"},{"subitem_subject":"imemory","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"print advertising","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"radio advertising","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"TVCM","subitem_subject_language":"en","subitem_subject_scheme":"Other"},{"subitem_subject":"dual coding theory","subitem_subject_language":"en","subitem_subject_scheme":"Other"}]},"item_language":{"attribute_name":"言語","attribute_value_mlt":[{"subitem_language":"jpn"}]},"item_resource_type":{"attribute_name":"資源タイプ","attribute_value_mlt":[{"resourcetype":"departmental bulletin paper","resourceuri":"http://purl.org/coar/resource_type/c_6501"}]},"item_title":"欧米における広告記憶研究の系譜 - 研究の展開と学際研究の整理 -","item_titles":{"attribute_name":"タイトル","attribute_value_mlt":[{"subitem_title":"欧米における広告記憶研究の系譜 - 研究の展開と学際研究の整理 -"},{"subitem_title":"On the Current of Advertising Memory Studies in Europe and the United States - The Development of Advertising Memory Studies and the Rearrangement of Interdisciplinary Studies -","subitem_title_language":"en"}]},"item_type_id":"2","owner":"3","path":["117"],"pubdate":{"attribute_name":"公開日","attribute_value":"2016-11-08"},"publish_date":"2016-11-08","publish_status":"0","recid":"748","relation_version_is_last":true,"title":["欧米における広告記憶研究の系譜 - 研究の展開と学際研究の整理 -"],"weko_creator_id":"3","weko_shared_id":-1},"updated":"2023-05-15T11:15:55.370698+00:00"}